Describe what you do in matchable terms
Write your offerings the way a buyer would describe their problem, not just the way you'd pitch it. Matching works on the specifics — industries served, problem types solved, geographies covered.
State what you need
A B2B ID with a clear stated need — clients, partners, hires, distribution or capital — is what turns discovery into matching. Without it, your B2B ID can only be found, not matched to.
Attach proof, not adjectives
Replace generic claims with delivered work, case studies and testimonials linked to real relationships. Proof is what a buyer checks before a conversation starts.
Keep it current
Update your B2B ID as your offerings, capacity and needs change — every workspace on the platform reads from the same record, so a stale B2B ID under-matches everywhere at once.