Referrals are one of twelve actions on B2B.ID.
Not a category, not a business model — a specific, trackable way to pass an opportunity you can't take to a business you trust.
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How a referral actually works
Refer is a specific, structured action — not a vague promise to 'keep each other in mind.'
An opportunity you're not right for
Every business turns work away — wrong fit, wrong timing, over capacity. Instead of a plain no, you can pass it on.
To a business you trust
You choose who receives it — someone you already know does good work, or a match B2B.ID suggests based on their B2B ID.
Recorded on both B2B IDs
The referral isn't a private favour that disappears. It's tracked on your B2B ID and theirs, building a visible record of the relationship.
Any agreed compensation tracked, nothing imposed
If the two businesses agree on compensation for the referral, B2B.ID tracks it. There's no platform-set fee and nothing is imposed on either side.
Referred work starts from a different place
No invented statistics — just what changes structurally when an opportunity arrives referred instead of cold.
Warm context, not a cold pitch
A referred opportunity arrives with context about why it's a fit, instead of starting from a stranger's cold outreach.
Proof is already visible
The receiving business can see the referrer's B2B ID, its proof and its relationships — trust doesn't need to be rebuilt from scratch.
The relationship is on record
Because the referral is tracked on both B2B IDs, it's part of an ongoing relationship rather than a one-off exchange that's easy to forget.
Referrals connect to partnerships, recommendations and your network
Refer rarely stands alone — it links to the other ways a B2B ID builds trust over time.
Partnerships
A single referral can become the start of an ongoing referral partnership — a standing agreement to send each other opportunities, tracked in the Partner workspace.
Recommendations
Businesses that consistently refer good-fit work build the kind of relationships and proof that get them recommended when another business asks who to work with.
- Delivered similar work for 4 SaaS companies
- 2 testimonials from businesses in fintech
- Verified: company registration · client references
- Relationship: referred by a business they trust
Network
Growing your network gives you more businesses to refer to and be referred by — the wider the trusted relationships on your B2B ID, the more useful Refer becomes.
Start referring the work that isn't your fit.
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Want the full picture? See the Refer workspace or explore how the ecosystem connects.